November 2024 marked 10 years of My Favorite Chicken. What started as a small idea to share our passion for raising backyard chickens grew into a business dedicated to helping chicken keepers across the nation.
The growth described in Understanding the Backyard Chicken Movement provides useful context for this company milestone.
Humble Beginnings
Since 2014, My Favorite Chicken, formerly ChickenGuardian, has distributed specialty backyard chicken supplies sourced from the United States and around the world. Our hands-on experience began earlier with a small flock that grew into a breeding program for exotic and endangered breeds, followed by a free-range egg-laying operation with more than 400 hens in North Texas.
Managing birds at that scale taught us which daily chores consume the most time, how housing and equipment affect flock care, and why dependable supplies matter. Those lessons shaped our goal of making backyard chicken keeping more practical, enjoyable, and cost-effective for families with flocks of every size.
We began by importing the ChickenGuard® automatic coop door from the United Kingdom and making it readily available to American chicken keepers. From there, we expanded into other products that we had used, tested, or found helpful in our own poultry work.
A Company Is Born
My Favorite Chicken grew from those practical experiences. Our mission has been to offer useful products for backyard poultry owners, support customers after the purchase, and share information that helps people raise healthier, happier flocks.
Education remains a central part of that mission. We publish articles in the Chicken Learning Center, create videos, host local workshops, and maintain the Everything Backyard Chicken! community so keepers can continue learning from practical experience.
Our Product Offerings
Alongside our own American-made products, we have carried established backyard chicken brands. These include Hen Couture®, Coop Defender, Little Farmer Products, First Saturday Lime, Fluffy Layers, Grandpa’s Feeders, ChickenGuard, Hilton Herbs and Scratch and Peck Feeds.
What a Decade Taught Us
Ten years reinforced a simple lesson: chicken keepers need more than a product description. They need clear instructions, realistic expectations, accessible support, and equipment that fits the way a real coop operates. That is why customer questions and hands-on flock experience continue to influence the information we provide.
We also learned that no two flocks are identical. Climate, housing, flock size, keeper experience, and local predator pressure all affect what works best. Our role is to explain the options honestly and help each customer choose a solution that makes sense for their birds and routine.
Most importantly, the backyard chicken community has remained at the center of the company. Conversations with customers, educators, retail partners, and fellow flock keepers have helped us improve our resources and understand the everyday problems people want to solve.
Looking Ahead
As we move into our next decade, our focus remains practical: continue improving the products and educational resources that help people care for their chickens with confidence. That means listening carefully, updating guidance as new questions arise, and keeping support approachable for beginners and experienced keepers alike.
We are grateful to the customers, partners, educators, and chicken-keeping families who supported My Favorite Chicken during its first ten years. Thank you for being part of our flock and for allowing us to share in your chicken-keeping journey.
Happy Chickening! Spoil your flock!
My Favorite Chicken® Team